CarFest North and CarFest South are 2 annual car festivals which happen yearly, hosted by the famous radio DJ Chris Evans. Amongst all the car-related events are the car-brand stands. Citroen decided to follow in the steps of their event at Goodwood earlier in the year and get us to provide a DJ together with a professional saxophonist and sound set up to make them stand out from the other car brands.
The Storm solution
We analysed Citroen’s requirements together with the expected demographics, and put forward our best DJ-saxophonist combinations who together provided an appropriate funky and energetic soundtrack. The result: the Citroen stand became a talking point of both festivals, ending up with higher than average crowd interest and interaction.
“Your setup provided a superb injection of energy into our stand. It certainly pulled in the crowds!”