Just because there’s a DJ, doesn’t mean there’s a party. They can be used as part of a sophisticated, invite-only event.
Over the last couple of years we’ve noticed a trend in museums and art galleries booking DJs. Across London, establishments including the V&A, National Portrait Gallery and Tate Britain have begun hosting monthly “Late Night” events allowing people to visit after work whilst enjoying a glass of wine (just make sure you don’t spill it on a rare piece!).
The DJs can play generic commercial music to encourage a lively atmosphere or even be genre specific dependent on the exhibition. A gallery showcasing the latest modern-art display might opt for some futuristic electronic music (think Blade Runner & Jon Hopkins) while a museum with new (well, old) WW2 artefacts would want to recreate the scene with 1940’s Ronnie Scott-style jazz.
A benefit of hiring a DJ for these events is that it can increase attendances in young people. The Musée National des Arts Asiatuques-Guimet in Paris recorded a 40% increase in visitors aged 18-26 after they began hosting regular late night events featuring a DJ. The findings stated the music is the main attraction but the visitors then wander among the exhibitions and return during the day to see things they missed out.
A post shared by Storm DJs (@stormdjslondon) on
It’s not just well known venues hosting these events, pop-up galleries and stores use DJs to literally create some noise for the brand. Last week we had a DJ perform for a one-day pop-up store in Marylebone in order to attract attention of passers by. Yes, DJs are great for weddings, birthdays and Christmas parties but they can also be used to create a warm, welcoming and even trendy atmosphere for customers.
If you’re planning a pop-up store, product launch, fashion show, art gallery or exhibition please contact us on [email protected] to find out what we can offer. We understand every event is unique so will take our time to ensure you get the right DJ.