The flagship Adidas store on London’s famous Oxford Street wanted to put together an event to pull the crowds into the shop through on-site entertainment.
The date was one of Oxford Street’s ‘traffic free’ days before Christmas so they hoped to stand out and pull in the potentially larger shopping crowds.
Adidas decided upon a music theme complete with in-store dancers to entertain the crowds with their breakdance and streetdance moves. The main thing they required to complete the package was the music and DJs.
The Storm solution
Having fully analysed the requirements of the event and matched these together with the brand image and style we put forward a musical proposal and suggested a relevant selection of our DJs who would be able to create, mix, and successfully perform the appropriate music.
“Incredibly proud of what was a very successful event. With the originals day on Saturday focusing on silent disco amplified by some amazing dancing […] you all helped create an amazing party atmosphere that was key in creating what was Adidas highest turnover in a single day. The DJs played great music and were extremely polished and created an amazing atmosphere to the dancers who didn’t stop and engaged the crowds all day.”
Mark M (Adidas events)
Don’t forget to check out our photo slideshow from the event on youtube now: