The question of whether or not to enter the BOTB DJ competition is a good one.
Basically, while there are more focussed and specialist DJ competitions with much better odds out there, you might still have a punt.
BOTB (‘Best of the Best’ – the car competition company) also includes a Pioneer CDJ package in their hundreds of ‘lifestyle’ competition prize options.
The odds are significantly lower than through Storm. BOTB run a weekly ‘lifestyle’ draw, where people can choose between approx 129* different prize options.
We estimate that with an average of at least 100 people each week entering each BOTB prize, this gives 12,900 weekly contestants.
After having DJ equipment on offer for around 3 years now (that’s approximately 156 competitions), BOTB have awarded DJ prizes just twice. See screenshot below.
For comparison, Storm’s number of contestants per competition is capped at 1000 and we have awarded almost £65k of DJ prizes and over £5k of cash.
| Company | BOTB | Storm DJs |
|---|---|---|
| Speciality | Cars | DJs |
| Average Spend per Contestant (estimated) | £15 | £9 |
| Number of Competitions with DJ Gear So Far (approx as at Jan’22) | 156 | 10 |
| Number of Contestants per competition (approx) | 13,000 | 1,000 |
| Number of Non-DJ Prize Options | 128* | 1 |
| % of DJ Prize Options | 1% | 80% |
| Number of DJ Prize Bundles Awarded | 3 | 10 |
| Estimated odds of a win of an average contestant | 0.007% | 0.1% |
| Odds of being a winner and winning DJ gear | 0.0000007% | 0.08% |
*129 was the number of options manually counted in Jan 2022. The marketing for BOTB states there are actually over 200 options.
