It’s our 30th Podcast! Join web design pioneer turned dance music stalwart Grahame Farmer from Data Transmission as he takes us on a journey from the dot com bubble to live streaming today.
Grahame shares stories from the early days of building websites, pioneering online marketing strategies for clubs and festivals, launching the influential platform Data Transmission, and constantly innovating to help emerging artists.
Learn about:
- Getting his start making Flash websites and online games in the early 2000s
- Connecting with Turnmills club owner complaining about their lacklustre site, which sparked his dance music career
- Putting on festivals with 8 weeks notice and selling out in the empty carparks of closed down stores
- Seeing trends like sign up lists and online flyers that are now standard industry practice
- Growing Data Transmission from a print magazine to a multimedia platform over 15 years
- Why he is so focused on helping other artists after struggling to find a mentor himself
- Advice for DJs and producers on social media strategy and creating content
- How YouTube and other platforms are becoming more DJ-friendly
- Why Twitch is a great platform for DJ live streaming
- Grahame’s thoughts on AI, AR, the Roblox metaverse, and more futuristic tech
- Balancing his love for dance music with other interests and spending time with his daughter
After 20+ years in the scene, Grahame’s passion for underground sounds and supporting emerging talent remains stronger than ever. Tune in for his inspiring stories and insights!
