The event
The 2012 London 10K Run was proudly sponsored by Nike, and so Nike took it upon themselves to make the event which took place around several UK cities as exciting and fun as possible. They decided that in Cardiff they were in need of some top DJ talent to fill their Nike Store full of musical energy. In so doing the aim was to fuel the athletes and supporters in preparation, during and after the race.
The Storm solution
The urgency of getting a top DJ to the Cardiff Nike Store within a tight deadline was key. Having discussed the requirements with the client, we ensured the supply of one of our best DJs (Ryan Dorrian) who could musically match the brand and look. The client was happy with our ability to meet their requirements at short notice and with our DJ’s subsequent performance and ability to entertain everyone throughout the event.
“All good! The event was a great success and they’d like Ryan (DJ) there everyday!”
Laura (Nike events)
